The business
Zohra Coday is a concertina performer, teacher and adjudicator whose students and bookers reach her online.
Her previous website was a template builder site: slow on mobile and structured around the template rather than around her work.
LaunchPoint Design rebuilt the site as a fast custom website, organized around lessons, performance and adjudication, and launched it at her own domain with measurement in place.
The challenge
By launch week, the outgoing site scored 16 out of 100 for mobile performance and 27 for desktop, so the first impression for most visitors was a slow page.
Lessons, performance and adjudication were squeezed into a template structure that gave none of them a clear path.
Booking and payments already worked on Square and her students knew the flow; a rebuild that broke it would have cost her real business.
- Her students already booked and paid through Square; that flow could not change.
- One site had to serve three different visitors: prospective students, event bookers, and competition organizers.
- The old site's speed was working against her on mobile, where most first visits happen.
Strategy
Design around the three kinds of work, not around pages: each audience lands on its own clear path with its own next step.
Keep the money path exactly where it was. The new site presents and persuades; Square keeps taking the bookings and payments it already handled.
Build lightweight, and instrument from day one (GA4 and Clarity), so the before and after can be compared like for like.
- Kept booking and payments on Square instead of rebuilding them, so launch carried no risk for her existing students.
- Structured the site around her three kinds of work (lessons, performance, adjudication) rather than around a template's page list.
- Built lightweight and static for speed, and put measurement in from day one so results can be compared honestly, month to month.
What we built
- Custom design and build, structured around lessons, performance and adjudication.
- Booking and payment links carried over to her existing Square setup, unchanged for students.
- Domain and DNS moved onto Cloudflare as part of the launch, with the site verified live at zohracodaymusic.com.
- GA4 and Clarity installed before launch, and a pre-launch performance baseline recorded (16/100 mobile, 27/100 desktop on the old site).
Outcomes
- Mobile PageSpeed performance from 16 to 98 on the home page
- Before: PageSpeed Insights on the outgoing Wix site. After: Lighthouse 12, 3-run median
- Desktop PageSpeed performance from 27 to 100 on the home page
- Before: PageSpeed Insights on the outgoing Wix site. After: Lighthouse 12, 3-run median
- Accessibility 100, Best practices 96, and SEO 100 on every main page
- Lighthouse
- Custom website live at zohracodaymusic.com
- Live site
- Analytics and behavior measurement live from launch
- GA4 + Clarity
- The new site is live at her domain: a fast custom website in place of the template, launched in October 2026.
- Her students noticed no change in how they book or pay, because that flow never moved.
- With the baseline recorded and measurement live, her Monthly Snapshot reporting compares the new site against the old one in absolute numbers, starting with form submissions and enquiries.
- Traffic, enquiry and booking results will be added at 30, 60 and 90 days, compared against her previous Wix and Square year.
Is this you?
- Teachers and coaches whose students find and book them online.
- Performers and solo professionals whose template site undersells the work.
- Owners who need a new site without disturbing the booking or payment flow that already works.
Want a website like this for your business?
A 30-minute call to talk through your goals, scope and the next step. No obligation.